• Ancient Viral Principle: How the internet has brought us to the past

    We tend to think of viral growth as something new and recent. But really the internet has brought us the future by returning us to the past. Sometimes it’s easy to forget that we haven’t had recorded music all that long relatively speaking. Way back in the past when fire and the wheel were our […]
    • Industry
    • Inno
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    Lessons the Music Industry Can Learn From Dying NewsPapers

    Dead or Alive? I think it’s generally accepted that printed media is on it way out, and this trend is nothing new nor is it surprising. The ability for the internet to deliver the same news quicker and cheaper makes it hard to justify the value of printed media, let alone paying for it. Yet […]
    • Industry
    • Inno
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    Is Your Breathing Optimised?

    One of the most important things as a performer of any description, whether it be theater, singing or rapping, is your breathing. It dictates everything from vocal flexibility and tone, through to diction. This is something missed by a lot of upcoming vocalists and it is often even audible in recordings. Deep belly breathing gives […]
    • Development
    • Chisomo K.
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    Remember: X-Factor Isn’t a Talent Show It’s A Popularity Contest!

    X-Factor is a talent show popularity contest, very much like the rest of the industry. This simple fact is often overlooked, and easily so. How well one sings (or raps in Cher Lloyd’s case) has little to do with their success. Success on the show is very much about how the audience responds to the […]
    • Industry
    • Inno
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    New Music: Tinie Tempah – Written in the Stars

    Tinie Tempah’s album, Disc-Overy, has been long overdue now but thanks to two smashing singles (Pass Out and Frisky) it will have been worth the wait when it drops on October 4th 2010. But just before that happens, he has treated us to another single, Written in the Stars. Like many other artists, after a […]
    • Songs
    • Michael Tefula
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    Music: Theophilus London – Accept the New

    Woke up to this song this morning. At first I thought Theophilus London was from London, but he is in fact a Brooklyn—New York act. His music fuses retro-pop, rap, electro,  house, and funky music in a flavourful cocktail that makes for a flavourful easy listen. There is quite a lot of hype around him […]
    • Songs
    • Michael Tefula
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    Rule BRITtannia…The Brits were good, weren’t they…

    Did you guys catch the BRIT Awards…because I didn’t, but a bit of youtubing revealed that there were some pretty kick ass moments. My Favourite Performance of the Night Award goes to Dizzee Rascal and Florence Welch, easily! It was perfect from beginning to end…Florence looked like a Pre-Raphaelite goddess ….just breathtaking. And what an […]
    • Events
    • aikat